About The Little Details

the face (and caffeine-fuelled brain) behind The Little Details.

I’ve been a graphic designer for over 14 years, but my love for branding started long before my career - back when I was a kid designing my own logo and business cards for the jewellery I sold at the local markets. That spark only grew in my first design job at a local winery, where I worked within strict brand guidelines for the first time and discovered just how powerful a cohesive brand could be. My now-husband, Dan, was a qualified printer back then, bringing many of my designs to life on paper - a match made in design heaven.

For 10 years, weddings and events were my world - I designed stationery, signage, and all the beautiful paper pieces that made people’s big days extra special. But somewhere between client meetings, cutting card, and chasing toddlers, I felt a pull to shift my focus. I realised what I really love is helping small businesses find their voice, tell their story, and look as good on the outside as they feel on the inside.

Outside of work, I’m mum to two beautiful little girls, 2 and 5, who’ve changed me in ways I didn’t see coming. They’ve taught me to slow down, set boundaries, notice the magic in the everyday, and celebrate the world through colour (their current favourite is “rainbow”). They inspire me daily to be fearless with my creativity and to build a life that lights me up - the kind I’m proud for them to see.

So now, The Little Details is about just that - creating branding and design that’s thoughtful, intentional, and a little bit magical. If your heart’s in it and you’re ready to focus on the details that really matter, drop me a line at emma@thelittledetails.com.au or head to my contact page - let’s make some magic together.

Vibing on coffee & creativity,

Em